1994

Take a look at a town that wouldn't lie down and die

Take a look at a town that wouldn't lie down and die

Take a look at a town that wouldn't lie down and die

Take a look at a town that wouldn't lie down and die

Take a look at a town that wouldn't lie down and die

May 1, 1994
May 1994

Take a look at a town that wouldn't lie down and die
The mill closing augured ill for Chemainus. But spruced up, with bright murals everywhere, it's turned into a Canadian tourist haven. Like mist over the nearby bay, a cold gloom hovered over the little Vancouver Island town of Chemainus as it faced the 1980s. The waterfront sawmill, mainstay for more than a century, was losing millions of dollars a year. Then the government of British Columbia agreed to subsidize a downtown revitalization program that would spruce up the shops on Willow Street with planters, benches and parking space. But supermarkets were sprouting in bigger towns just a few miles down the Trans-Canada Highway. Who would shop in tiny Chemainus, even a spruced-up Chemainus? "People were wondering whether the town was going to die or not," says Rodney Moore, a retired meal shop owner. The death knell seemed sure in 1983 when the mill shut down. Yet today, Canada's Chemainus is a thriving town, hued in sprightly pastels, a kind of gingerbread Carmel of the North that attracts 400,000 tourists a year, most making a detour to take in 32 murals now adorning the sides of buildings and standing walls in a festival of color.